Web strategy

Unfortunately, we don’t have one by default.

Whether we are publishing, socialising, photographing, working – our default setting seems to be to just use a device as it is given to us, and without discrimination to pay attention to any and all notifications that show up on the screen.

The thing is, just like any tool, the internet can be used in the wrong way and achieve unwanted outcomes. Wasted time, wasted money, misinformation to name a few.

We all have exposure to the internet, whether we like it or not. Therefore forming a strategy to turn it to your advantage is worth it. This goes for the individual, the family and the corporation.

Worth noting also that on the internet privacy is dead, so “default public” is the best stance on anything web-based.