Is there any point in keeping your social media accounts open?
The cost of interacting is high in terms of attention and time spent. Intense interaction can add to your brand and your followers’ loyalty, but it can also be pure distraction from doing any work that is meaningful.
So we need to be strategic about where we decide to spend our time.
I dislike the combative nature of Twitter. I broadcast for the chimpwithcans account, but don’t take part.
I have a love hate relationship with Instagram. It is the best designed product, but it can be a massive distraction.
I’m too old to know anything about Tiktok, or Snapchat.
I prefer to write than to take pictures or make videos. An English major at university, I enjoy longer forms of expression. Hence the blog. And hence the use of the word “hence”. Ha.
Where do you spend your time and why?