Is there any point in keeping your social media accounts open?
The cost of interacting is high in terms of attention and time spent. Intense interaction can add to your brand and your followers’ loyalty, but it can also be pure distraction from doing any work that is meaningful.
So we need to be strategic about where we decide to spend our time.
I dislike the combative nature of Twitter. I broadcast for the chimpwithcans account, but don’t take part.
I have a love hate relationship with Instagram. It is the best designed product, but it can be a massive distraction.
I’m too old to know anything about Tiktok, or Snapchat.
I prefer to write than to take pictures or make videos. An English major at university, I enjoy longer forms of expression. Hence the blog. And hence the use of the word “hence”. Ha.
Where do you spend your time and why?
In this internet age, access to information and data is not necessarily a competitive advantage. Everyone has google. Everyone has more data than they know what to do with. This includes your clients.
The trick then when dealing with clients and data is to package it properly. Package it into something as specific as possible.
If the target client needs scientific proof to make a decision, send them scientific papers.
If they are driven by money, send them as many financial statements and ratios as possible to back up your sale.
If they identify with emotion and passion, possibly you need to package your information in the form of a romantic story.
It is a matter of speaking the right language to achieve your goal with a client.
We all have a language we like to speak and will pay money and attention for. What is yours?
You need to be careful who you ask. There are all sorts of pitfalls. Some people might not understand the question and give a lazy response to what they thought the question was. Some might get emotional if the question threatens their position. Many people are not used to thinking through their answers.
I believe we humans create easy answers to a lot of the more difficult questions thrown at us, even if they are not true or based on facts. We have to, simply to cope with the harsh reality of life. Placebos can work very well but if someone asks an honest question then you owe them a well thought out answer based on fact, not purely on faith.
Next time someone asks me for advice I will first try and really understand where they are coming from before offering my own point of view on the matter. Then I will try and stick to the facts.
Happy Sunday chimps!
It’s coming on Christmas and Summer is here in the South. Fake fir trees with stockings and presents underneath are a Northern cultural remnant. Families head to the beach rather than play in the snow, but Christmas still works its magic with the carols, the food, the shopping and the holidays.
The generations of my family are gathered in this town and seem to stretch before me one way and the next. My old man is crippled with his leg in a cast. My mother looks after him with care and patience. She will scatter her mother’s ashes among the roses today. My own children are running back and forth trying on lipstick before eating it. What more could you want?
Happy Friday chimps.
Here’s a thought experiment – if you could do three things for an hour every day to achieve your goals, what would they be?
Personally, if I could exercise, read and write each day for an hour, it might make a huge difference.
However, today was not so productive. If you took today as a representation of my long term goals, you might think that my life goals are to get fat, to buy as much new tech and apple products as possible and to write emails.
I’m getting good at those three activities.
Tomorrow is another day. I plan to carry on reading my book about interior design and well being, to write the blog and to do some sort of exercise.
Happy (late) Tuesday, chimps.
Daily life can most often be distilled down to a single question: should I keep this alive?
Whether it is a pet fish, a job, a relationship, a website: burn the dead wood.
And possibly the goldfish??
Happy Tuesday chimps.
Playing games is important to me. In my life, Games come up all over the place.
If I find something difficult then it helps me to think of it as a game. This approach makes things less stressful and lowers my anxiety. Elon Musk says we might all just be living in a simulation. Sometimes it helps to think of life in that way. A few examples of play as it manifests in my life:
More and more I see life as one big bunch of games to play.
Some people are not good at playing. Doodling, Riffing, Games, Jokes, Humor are seen as a waste of time. I can’t understand this approach to life.
Happy Wednesday, chimps.
- Playing with the kids at whatever game they have going
- Treating menial parenting tasks as a game
- Comedy and conversation with friends
- Computer games
- Sport and exercise including data on health
- Social media accounts
- Music – listening and playing music is a beautiful game
- Blogging 😉