While this meme has been flying around (see Ellie Goulding’s cool muso related effort at this link) – it has me thinking about the nature of popular music today. How exactly did we get here? How does the current state of pop compare to where we came from? A big topic no doubt. But let’s try to express this story succinctly shall we?
How it started
The music business was perfect for a long time. Radio was engineered to channel and market songs into the homes of teenagers, record chains were the outlets for owning your own copy of your favourite song at a massive premium – a copy which would no doubt need replacing soon enough (LPs scratch easily!). Rolling Stone magazine decided who would be the next big hit, and there was limited access to recording studios and marketing of content across the world. It all added up to a business that seemed perfect, one that could run for ever and ever.
How it’s going
The digital revolution destroyed this perfect business while enabling something extraordinary: easy access to the market by new musicians, and a quick and easy way to find every song ever recorded.
There is no returning to the perfect days of the LP (despite what the audiophiles and the small revivals would have us believe) – and in the last 20 years the artists have no doubt suffered as revenue streams dried up and touring became the most lucrative avenue. We have been force fed old music on tour for a long time. Just look at the highest grossing tours of the last 20 years.
So pop music is going much differently than before. But it is again (recently, finally) making money. Streaming of music is profitable and there is hope for future talent to feel as though they can get into the industry and have a future.
An imperfect industry then. But perhaps a more honest and fair industry allowing access to those who had none in days gone by.
Happy Wednesday, Chimps.