I just came across this phrase today: “Social Media Grooming”.
It is a great phrase and it captures well the systematic way in which the major social media companies entice us to believe that there is a way to win the social media game. If we just tweak this, post that, and shoot a pic at this angle then we can become famous. An influencer.
The bad thing about the social media system is that it is set up for user-distraction. You are the product and you are being manipulated if you play by their rules. If you let them groom you. Grooming….creepy word that one.
There is an alternative to play by your own rules. Focus on what you create. Focus on the content and the ideas you want people to engage with and share. Who precisely do you want to engage with? – not everybody….presuming you are not a Kardashian (thank the Gods).
Be specific. Be intentional. Be free.
Ps, (I write these sorts of posts to preach mainly to myself. I fall down the Social Media rabbit hole all to easily).
The roof has been torn off my home office. It’s pretty fascinating to see what goes on between the ceiling boards and the roof itself. Fascinating and disgusting.
Among the ancient insulation layers I found all sorts of wires, dead rats, and lots of excrement. A colony was living up there, listening to us perform our day jobs. After rats are poisoned and start to decompose, they turn yellow….who knew?
It’s a good feeling to completely replace a roof. It feels like a fresh start.
Here’s to fewer rats and more insulation.
I saw a a documentary on minimalism the other day.
It lasted over an hour but was nicely distilled in the end by a sentence which went something like this: “love people, use stuff. Because, doing it the other way around is just not a good plan”
We don’t need much stuff. We need people.
And we need work to do which makes us proud.
And a nice space to live in.
The pixies as a band passed me by. I was a little too young and a little too stuck in east Africa for their first few albums to make any impact on my life. However, the beauty of music streaming services now is that I can dig into all the rich history.
I sometimes wonder why as a society we make all this new music when there is so much to discover in the back catalogues. Maybe they should put a moratorium on new releases until everyone has caught up with listening to everything ever released to date?
Just an idea.
My daughter once was hospitalized and became dehydrated from the sickness. Part of her recovery was to take rehydration formula. She got better, but we have bags of formula left in our house.
Like a teenager sneaking sips of his Dad’s whiskey, I have been pilfering the formula after my runs. I feel guilty, but I also feel great!
I’m going to have to invest in some man-sized rehydration packs because I am nearly out of my infants stash….which seems to be the good stuff.
If you feel groggy or tired or stiff, rehydrate…mate.
There is a special kind of angst which comes from having too many options.
Two schools with great facilities for your children are down the road. Which one to choose?
Two companies want to partner with you for selling their products. Both products are great, which one do you decide to sell?
I’m not sure I have an answer, but I know that long and committed conversation helps to make an important decision.
Eckhart Tolle says there is no past or future except as memory or anticipation in your mind. Options are sometimes seductive because they are new and shiny, like a new iPhone. However, maybe we shouldn’t be so quick to change something if it is already working.
Not all good options are better than what we already have.
I found myself lusting after some new tech.
New stuff. New and sparkly. The advertising sometimes works really well and convinces you that this widget will fix all the ills in your life.
Truth is, You don’t need more stuff. You need more focus, more consistency and to make use of what you have. How many drum kits or Stratocasters are gathering dust in peoples’ closets? It is a Tragedy of our times.
Instead of buying a new phone, start a band.
There is a valuable lesson here for work too. Don’t be fooled by new titles, new systems, and new tech which are promising revolutions. It’s far more likely you can organize and work with what’s already on the table and shape a change. You just have to care enough.