Throughout the lifespan of this blog, I’ve grappled with two fundamental questions: Who am I writing for, and what purpose does this serve?
In my more idealistic moments, I envisioned cultivating a vast audience—a tribe of like-minded individuals who would find exactly what they needed in my words. The pandemic brought clarity: this blog isn’t about changing the world; it’s a personal sanctuary for exploring creativity and collecting thoughts.
This site has evolved into a mirror for self-reflection, a canvas for ideas that emerge despite sleep deprivation (thanks kids). It’s my digital journal to accompany my steady retreat from social media, and I’ve come to embrace that reality. Post-pandemic, As my focus shifts, I’m branching out. While this blog will remain a creative outlet, I’m launching a Substack (@rossandrews) dedicated to my professional aspirations in ESG analysis.”
Whether you choose to follow my professional journey or simply enjoy the musings here, I wish you clarity and purpose.
Chimpwithcans 