Advertising

There are a few ways that adverts appear in my life in 2025:

1. Podcasts – sponsored shows will throw up a mix of local (South African banks, mainly) and international companies – anything from nutrition to software to, again, banks – all from USA which is hard to relate to.
2. Billboards. Traffic is still an opportunity for advertisers. I can tell you about the ¨Wealth Managers” and the Insurance companies.
3. TV – I know who sponsors the sports teams i support. Live sport is still a huge opportunity, clearly – but the normal TV shows are not as effective. I used to have to sit through long chunks of ads in order to watch the best TV shows. No longer – although this is changing fast, moving back to the way it was with advert subsidised subscriptions appearing from Netflix etc.
4. Kindle – the Home screen features adverts for books and kindleunlimited subscriptions which i see all the time.
5. Gmail – the promotions tab is flat out trying to show me stuff. I am flat out trying to unsubscribe from all the stuff.

I am not on TikTok or any other social media anymore. I don´t watch Youtube either. I am something of a luddite these days but there are still avenues to reach me as an advertiser.

Happy Monday, chimps.