I just came across this phrase today: “Social Media Grooming”.
It is a great phrase and it captures well the systematic way in which the major social media companies entice us to believe that there is a way to win the social media game. If we just tweak this, post that, and shoot a pic at this angle then we can become famous. An influencer.
The bad thing about the social media system is that it is set up for user-distraction. You are the product and you are being manipulated if you play by their rules. If you let them groom you. Grooming….creepy word that one.
There is an alternative to play by your own rules. Focus on what you create. Focus on the content and the ideas you want people to engage with and share. Who precisely do you want to engage with? – not everybody….presuming you are not a Kardashian (thank the Gods).
Be specific. Be intentional. Be free.
Ps, (I write these sorts of posts to preach mainly to myself. I fall down the Social Media rabbit hole all to easily).
I saw a a documentary on minimalism the other day.
It lasted over an hour but was nicely distilled in the end by a sentence which went something like this: “love people, use stuff. Because, doing it the other way around is just not a good plan”
We don’t need much stuff. We need people.
And we need work to do which makes us proud.
And a nice space to live in.
I found myself lusting after some new tech.
New stuff. New and sparkly. The advertising sometimes works really well and convinces you that this widget will fix all the ills in your life.
Truth is, You don’t need more stuff. You need more focus, more consistency and to make use of what you have. How many drum kits or Stratocasters are gathering dust in peoples’ closets? It is a Tragedy of our times.
Instead of buying a new phone, start a band.
There is a valuable lesson here for work too. Don’t be fooled by new titles, new systems, and new tech which are promising revolutions. It’s far more likely you can organize and work with what’s already on the table and shape a change. You just have to care enough.
I just turned 37 a couple days ago. To paraphrase Marilyn Monroe “…makes a guy think….”
Approaching (hitting?) middle age for me means a few things, but the overriding feeling I have is that, obviously, time is fleeting. So what to do with fleeting time?
Here’s an idea. We live in an extraordinary moment when everyone has access to the sum knowledge of humanity. Stanford university is giving its courses FOR FREE online.
Khan Academy is teaching pretty much anything in a really great format and also FOR FREE through its app.
With this in mind, I’m learning maths on Khan and I’m reading up on the links between health, sustainability and interior design/architecture in a new book by Esther Sternberg.
Staying curious. That’s what I want for my 38th year and for any more time I get on this amazing earth. This sounds pithy but it’s true.
Happy Sunday Chimps.
I used to hate working late. However, now a days my life is so manic it’s a bit of a treat once everyone is in bed to just turn on some music and focus for a while.
Streaming tunes fill my head. Streams of words and numbers fill my screen.
All in the peaceful night.
Look for the muse, don’t wait for it to appear.
Go through the motions each and every day of finding (searching for / hunting down) inspiration, with the bigger goal of making change happen.
Side note – If this is not what writing a blog / keeping a FB page / Tweeting is for, then what is it for, precisely? Thinking about Social Media makes it inspirational.
We’re all told to set goals. Humans are wired to strive for stuff, more-so even than we are for achieving stuff. Once a goal is achieved it’s great for a day or so, then it’s business as usual and a hunt for the next goal. I tried to wrack my brain for some goals I might have:
- 1 night
- 1 week
- 2 months
- 4 years
Those are the timespans linked with any significant goals I can think of in my life at the moment.
So my big question is: What happens 4 years from now? In the meantime, lots to do 🙂