The music industry is dying. Hifi is dying.
If it is dying, it doesn’t have to die for you.
Buy an amp, get some nice speakers or headphones, listen to the music.
The music industry is dying. Hifi is dying.
If it is dying, it doesn’t have to die for you.
Buy an amp, get some nice speakers or headphones, listen to the music.
If you listen to music, you have chosen not to do something else. Sacrifice.
In western culture today the idea of sacrifice is often over dramatized. The words conjure up images of lambs slaughtered, pain, blood, sweat, tears. What is not often explained or acknowledged is how sacrifice happens every second of every day. It is fundamental to achieving anything. It is something we should get our heads around and I think it is something many of us deny exists.
With music and Hifi this means we must choose what to sacrifice in the quest for audio quality and listening. Perhaps we need to eat beans and water for a few weeks to afford those new speakers. Perhaps we choose to listen to an album rather than play sport or talk to our kids. You can have your listening room in the house, but you’ll need to give up on the big social lounge.
Everything is a sacrifice of some sort. And that is the dance we are all doing! 🐵🎧
If you are stuck browsing the internet through the bubbled lens of Twitter or Facebook. It all seems like evidence of people living the way you would like them to live, but it all seems so far away.
If this is you, it might be interesting to search for a someone near to you who is in sync with your point of view and then go and interact with that person face to face.
In terms of audiophiles, it is easy to surround yourself with the videos and images of instagram showing hugely expensive systems, all set up perfectly. However real life is a lot more messy. There are normal everyday people behind that industry, trying to make their music sound the best they can. Find a hifi store, a vinyl market, a local audio visual consultant and interact with them.
They might even need something you have to give, and away you go. You’re part of the community now, and away from the bubbles.
The Raptors won the first game of the NBA finals yesterday. It’s the easiest thing in the world to recognise. Their goal was to be the biggest, fittest, most organised, efficient, accurate team that scores the most points and concedes the least. They won.
I think the NBA is beautiful and awe-inspiring, but it is not in my interests to try and make it as a pro baller. I’m only 6’1, already in my 30’s and I live in Africa – also I have never played a real game of basketball in my life – to name just a few hurdles i have. I wouldn’t win that game.
So how do you win at audio? More art than sport, there is scope to make your own rules and your own goals. Here’s my suggested list of things to do to feel like you are getting the most you can from your listening:
It’s not cool to care. Generally, those who care deeply about something are a pain in the butt for those who would rather brush over the details and move along to the next thing with as little fuss as possible.
If you are happy to take the music that is fed to you, that’s fine. Spotify has you covered. You will likely never annoy anyone with your opinions, the cost of your listening equipment, or the attention you give to the sound in your ears.
However, if you care about what you hear – if you appreciate the art involved in making a song, if you are curious about where a piece of music comes from or what is available that is not on the charts or in the format everyone is used to – get ready to meet some resistance.
Who is responsible for the music you listen to? And the interviews you hear? Who decides when your voice gets recorded or not?
In a post industrial world, we have more choice than ever as to how and when we consume things. Take your music streaming service of choice – it likely has ~50m songs to choose from at the tap of a button. This can be overwhelming, which explains the success of Spotify and its algorithms. These ‘tailored playlists’ take the responsibility away from you and the music you hear.
The idea of audio responsibility then, asks us to behave in a more engaged way around music and anything else we feed our ears.
A couple of tips to get started on the road to audio responsibility:
Here’s to taking responsibility. 🙂
I like nothing better than to lay some toys on the ground for the kids and put in a good record. After a long day hacking around chasing children, it refills the cup.
I have this old stereo amplifier. I bought it from a slick salesman. He linked the amp up to some INCREDIBLE speakers in his made-for-purpose listening room. I was blown away and handed over too much cash. I’ve been trying to patch together that same sound ever since.
The thing is, I WANTED this to happen. I wanted to hear the perfect set up, I wanted to hand over my money and yes deep down I even wanted the frustration afterwards of not quite getting the salesman’s sound.
We humans are strange animals. A quest is often more fulfilling than a destination. But demonstrating a destination is a powerful sales technique.
Hook line and sinker.
Before I learned how to drum, all I heard was guitar and voices. I wasn’t listening for the drums as an instrument in any music I heard.
Once you start listening for new things in music, it opens up a whole world. This is something I love. I have recently tried to listen out for any horns sections in songs – there’s a surprising amount of horns out there!
Back to drums – as a backing instrument it rarely gets the credit it deserves. Consider this an effort at shining the light on two examples.
Muddy Waters’ “Mannish Boy” has impeccable blues drumming. It kicks off the track and keeps it rock solid so that he can moan and growl on top. It’s so hard to drum slow and strong like this.
An easier one to hear: Ringo in the Beatles’ “Ticket to ride” adds syncopation and a lurching thump. This beat keeps an otherwise very average song up in the clouds.
Listen for the drums :).

That is the question of today.