Social media and follower interaction

Is there any point in keeping your social media accounts open?

The cost of interacting is high in terms of attention and time spent. Intense interaction can add to your brand and your followers’ loyalty, but it can also be pure distraction from doing any work that is meaningful.

So we need to be strategic about where we decide to spend our time.

I dislike the combative nature of Twitter. I broadcast for the chimpwithcans account, but don’t take part.

I have a love hate relationship with Instagram. It is the best designed product, but it can be a massive distraction.

I’m too old to know anything about Tiktok, or Snapchat.

I prefer to write than to take pictures or make videos. An English major at university, I enjoy longer forms of expression. Hence the blog. And hence the use of the word “hence”. Ha.

Where do you spend your time and why?

Information packaged

In this internet age, access to information and data is not necessarily a competitive advantage. Everyone has google. Everyone has more data than they know what to do with. This includes your clients.

The trick then when dealing with clients and data is to package it properly. Package it into something as specific as possible.

If the target client needs scientific proof to make a decision, send them scientific papers.

If they are driven by money, send them as many financial statements and ratios as possible to back up your sale.

If they identify with emotion and passion, possibly you need to package your information in the form of a romantic story.

It is a matter of speaking the right language to achieve your goal with a client.

We all have a language we like to speak and will pay money and attention for. What is yours?

Man cave

If you follow me on Instagram (@chimpwithcans) then you will have seen I am finalizing the man cave (man-chimp-cave, maybe?) and it is giving me great joy.

A space that is yours alone in a busy family is a wonderful thing. It allows for expression of your interests and your designs without impacting the rest of the family. We are lucky to have the home space for it, and I have big plans to build my chimp empire from this room.

I have no doubt that incorporating your own spaces into your living arrangements is good for your health.

I feel better already.

Today we had sun and swimming and family. A good day.

Happy Saturday chimps.

New Years purge

We are purging our cupboards on the first day of the year. Although it wasn’t planned for this exact day, the timing feels extremely cathartic and right.

We will send our old clothes to one of the multitude of needy causes nearby. Africa does not struggle when it comes to charities and needy folk, unfortunately.

The purge is also spreading to my man cave/office which is chock full of my stuff….this includes all the coolest stuff (posters, guitars, Hifi amps and speakers) and all the junk I have collected over the years (old battery chargers anyone?)

If you are looking for something to do to start the new year right, I’d highly recommend a purge.

Happy New Years chimps!

Playtime

Movies are given to us in (usually) 2 – 3 hour chunks. Designed to set aside a whole evening for your entertainment. Conversely, Entrepreneurs and influencers on Tiktok or on Instagram have mastered the quick fire clips and video messages.

Even though there are neuro-chemical tricks going on with Instagram, it is interesting to me that social media often feels like the only form of entertainment that fits into my life right now. To read a book I need to wake up at 5am when the house is quiet. The same with movies or albums. These things need concerted effort from me whereas the Instagram account goes with me wherever I go.

I know this is not revelatory in any way. Mobile phones are convenient…..so what? However when I look at these facts I realize two things. Firstly, I need to manage what’s appearing on my Social media feeds so that the messages I am receiving are of value and not just a trick to keep my brain’s attention. Secondly, I need to make time for books, albums and movies that I still want to have in my life while my kids are young and life is so busy.

That will go some way towards escaping the media jungle of life.

Nearly New Years! Happy Monday chimps.

Report cards

Yesterday my two year old got her first report card from pre-school. A glowing description of her progress made me so happy. She has done so well.

The report makes me think about how we measure progress after school. An obvious metric is money made, but that doesn’t seem enough. My daughter’s report paid attention to aspects such as social cohesion, personality and communication skills development and other “softer” measurement than her grades or her salary. Her earning power is pitiful 😉

If my own schooling was any indication, after kindergarten (which measures very interesting markers for progress) we are pushed down a narrow path towards industry and conformance. We probably need to do better.

Some ideas for metrics other than salary and position to measure progress as humans after school:

  • How do we measure our contribution to the culture?
  • How aware are we of our own true nature and personal development?
  • How much do we know about where we come from?
  • How strong is our network?

Happy Thursday chimps.

Research and writing

If you want to write a good book, you need to know something about the subject matter. This sounds silly and obvious, but it’s not. The question to ask is when do I know ENOUGH about the subject?

Enough to teach a 4 year old? Enough to give a speech? Enough to pass the exam?

The search for enough is the most fruitless search and it never ends. Research never ends. We need to be able to handle that truth if we want to be an expert at anything.

Rather focus on the process itself. The contribution to the culture. You need to enjoy the research and creation process, rather than obsess over the result being enough of anything.

Easy to say, hard to do.

Happy Wednesday chimps.