In this internet age, access to information and data is not necessarily a competitive advantage. Everyone has google. Everyone has more data than they know what to do with. This includes your clients.
The trick then when dealing with clients and data is to package it properly. Package it into something as specific as possible.
If the target client needs scientific proof to make a decision, send them scientific papers.
If they are driven by money, send them as many financial statements and ratios as possible to back up your sale.
If they identify with emotion and passion, possibly you need to package your information in the form of a romantic story.
It is a matter of speaking the right language to achieve your goal with a client.
We all have a language we like to speak and will pay money and attention for. What is yours?
You need to be careful who you ask. There are all sorts of pitfalls. Some people might not understand the question and give a lazy response to what they thought the question was. Some might get emotional if the question threatens their position. Many people are not used to thinking through their answers.
I believe we humans create easy answers to a lot of the more difficult questions thrown at us, even if they are not true or based on facts. We have to, simply to cope with the harsh reality of life. Placebos can work very well but if someone asks an honest question then you owe them a well thought out answer based on fact, not purely on faith.
Next time someone asks me for advice I will first try and really understand where they are coming from before offering my own point of view on the matter. Then I will try and stick to the facts.
Happy Sunday chimps!
If you follow me on Instagram (@chimpwithcans) then you will have seen I am finalizing the man cave (man-chimp-cave, maybe?) and it is giving me great joy.
A space that is yours alone in a busy family is a wonderful thing. It allows for expression of your interests and your designs without impacting the rest of the family. We are lucky to have the home space for it, and I have big plans to build my chimp empire from this room.
I have no doubt that incorporating your own spaces into your living arrangements is good for your health.
I feel better already.
Today we had sun and swimming and family. A good day.
Happy Saturday chimps.
We are purging our cupboards on the first day of the year. Although it wasn’t planned for this exact day, the timing feels extremely cathartic and right.
We will send our old clothes to one of the multitude of needy causes nearby. Africa does not struggle when it comes to charities and needy folk, unfortunately.
The purge is also spreading to my man cave/office which is chock full of my stuff….this includes all the coolest stuff (posters, guitars, Hifi amps and speakers) and all the junk I have collected over the years (old battery chargers anyone?)
If you are looking for something to do to start the new year right, I’d highly recommend a purge.
Happy New Years chimps!
Movies are given to us in (usually) 2 – 3 hour chunks. Designed to set aside a whole evening for your entertainment. Conversely, Entrepreneurs and influencers on Tiktok or on Instagram have mastered the quick fire clips and video messages.
Even though there are neuro-chemical tricks going on with Instagram, it is interesting to me that social media often feels like the only form of entertainment that fits into my life right now. To read a book I need to wake up at 5am when the house is quiet. The same with movies or albums. These things need concerted effort from me whereas the Instagram account goes with me wherever I go.
I know this is not revelatory in any way. Mobile phones are convenient…..so what? However when I look at these facts I realize two things. Firstly, I need to manage what’s appearing on my Social media feeds so that the messages I am receiving are of value and not just a trick to keep my brain’s attention. Secondly, I need to make time for books, albums and movies that I still want to have in my life while my kids are young and life is so busy.
That will go some way towards escaping the media jungle of life.
Nearly New Years! Happy Monday chimps.
Odd title, let me explain.
In reading about the impact of design and space on our wellbeing, I have come more and more to believe in well designed homes as a source of wellbeing. Conversely poorly designed homes are bad for our long term health. Certain spaces will create stress or isolation, and others will create relaxation and communion. Healthy spaces should account for all stimuli entering the brain through all the senses.
So far so good. I imagine, dear reader, that you are with me on this…or at least you are willing to entertain the notion that a room full of comfy couches, mellow music, warm lighting and sweet lavender smells is better for our health than a damp, dark basement with odours of rat poo.
But this is where my mind makes a weird connection, so as Samuel L Jackson famously said about the dinosaurs: “hold on to your butts”.
I recently came across this quartz article which looks at the impact of headphones on media and pop music: link I found myself nodding to the words throughout the article. Media has become a certain way (mainly bass heavy music or intimate chats in the form of podcasts) because of its main mode of consumption – headphones which have tiny speakers and offer a private signal direct to your brain. The design of the headphones affects the media in exactly the same way the design of your house affects your wellbeing.
Think of wellbeing as a piece of amorphous art you need to try and shape with whatever you have at your disposal. Just like the music that is shaped by the arenas, churches or headphones in which it is played. Life is a song. Life is art. I’m sure those are old, cheesy sayings but they suddenly make a lot of sense to me.
Christmas is upon us like a tidal wave now. I have started to crank some soulful Christmas carols and hang some sweet smelling decorations for my family’s wellbeing and communion if nothing else.
Happy Friday chimps.
Yesterday my two year old got her first report card from pre-school. A glowing description of her progress made me so happy. She has done so well.
The report makes me think about how we measure progress after school. An obvious metric is money made, but that doesn’t seem enough. My daughter’s report paid attention to aspects such as social cohesion, personality and communication skills development and other “softer” measurement than her grades or her salary. Her earning power is pitiful 😉
If my own schooling was any indication, after kindergarten (which measures very interesting markers for progress) we are pushed down a narrow path towards industry and conformance. We probably need to do better.
Some ideas for metrics other than salary and position to measure progress as humans after school:
- How do we measure our contribution to the culture?
- How aware are we of our own true nature and personal development?
- How much do we know about where we come from?
- How strong is our network?
Happy Thursday chimps.