In this internet age, access to information and data is not necessarily a competitive advantage. Everyone has google. Everyone has more data than they know what to do with. This includes your clients.
The trick then when dealing with clients and data is to package it properly. Package it into something as specific as possible.
If the target client needs scientific proof to make a decision, send them scientific papers.
If they are driven by money, send them as many financial statements and ratios as possible to back up your sale.
If they identify with emotion and passion, possibly you need to package your information in the form of a romantic story.
It is a matter of speaking the right language to achieve your goal with a client.
We all have a language we like to speak and will pay money and attention for. What is yours?
You need to be careful who you ask. There are all sorts of pitfalls. Some people might not understand the question and give a lazy response to what they thought the question was. Some might get emotional if the question threatens their position. Many people are not used to thinking through their answers.
I believe we humans create easy answers to a lot of the more difficult questions thrown at us, even if they are not true or based on facts. We have to, simply to cope with the harsh reality of life. Placebos can work very well but if someone asks an honest question then you owe them a well thought out answer based on fact, not purely on faith.
Next time someone asks me for advice I will first try and really understand where they are coming from before offering my own point of view on the matter. Then I will try and stick to the facts.
Happy Sunday chimps!
We are purging our cupboards on the first day of the year. Although it wasn’t planned for this exact day, the timing feels extremely cathartic and right.
We will send our old clothes to one of the multitude of needy causes nearby. Africa does not struggle when it comes to charities and needy folk, unfortunately.
The purge is also spreading to my man cave/office which is chock full of my stuff….this includes all the coolest stuff (posters, guitars, Hifi amps and speakers) and all the junk I have collected over the years (old battery chargers anyone?)
If you are looking for something to do to start the new year right, I’d highly recommend a purge.
Happy New Years chimps!
If you want to write a good book, you need to know something about the subject matter. This sounds silly and obvious, but it’s not. The question to ask is when do I know ENOUGH about the subject?
Enough to teach a 4 year old? Enough to give a speech? Enough to pass the exam?
The search for enough is the most fruitless search and it never ends. Research never ends. We need to be able to handle that truth if we want to be an expert at anything.
Rather focus on the process itself. The contribution to the culture. You need to enjoy the research and creation process, rather than obsess over the result being enough of anything.
Easy to say, hard to do.
Happy Wednesday chimps.
Designers will tell you over and over – if you are creating something, the question that should come up most often is “what is this for?”
This applies to all creative pursuits whether it is writing a paragraph, cooking a meal, or fitting a bathroom sink. Any choice you make needs to have an answer if it is to work and avoid a clumsy creation.
So what’s this blog post for? It’s for expressing myself, for practicing my writing and for spreading ideas that I think will matter. And for community – for finding people like us who do things like this.
Happy Wednesday chimps.
Here’s a thought experiment – if you could do three things for an hour every day to achieve your goals, what would they be?
Personally, if I could exercise, read and write each day for an hour, it might make a huge difference.
However, today was not so productive. If you took today as a representation of my long term goals, you might think that my life goals are to get fat, to buy as much new tech and apple products as possible and to write emails.
I’m getting good at those three activities.
Tomorrow is another day. I plan to carry on reading my book about interior design and well being, to write the blog and to do some sort of exercise.
Happy (late) Tuesday, chimps.
I can’t think of anything to write. It’s often the way with writing. Or painting. Or creating anything.
Sure, every now and then the words flow like wine from a carafe. Sweet muse does her thing and inspiration hits. But most of the time it feels more like squeezing water out of a rock.
What helps in these situations is discipline and routine. This forces you to do some work despite the way you feel. Open the laptop. Write something. Anything. Go through the motions.
And there’s another blog post.