Thursday Reblog

How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn’t matter if you went to university or not–you can still be played as a chump. To pull off a significant deception, you generally need two things: A deceiver and a crowd of people open…

via Chump (Don’t get played) — Seth Godin’s Blog on marketing, tribes and respect

This applies as much to politics as it does to high end audio.

Don’t fall for gimmicks – don’t be a chump.