Expectations are strange things. My health insurance policy is a downgrade on what it used to be when I had a corporate job. To another person it might be a massive upgrade. More or less than expected?

A new album by Queens of the Stone Age or Pearl Jam is never going to satisfy me because of my sky-high expectations. If I was to hear them fresh without the discography as a reference perhaps I would be blown away.

When we create something new, we have to manage our own expectations, as well as the expectations of those that are going to use or pay for the creation. It’s probably the most important thing in the transaction – getting what you pay for. Meeting expectations.