I just came across this phrase today: “Social Media Grooming”.

It is a great phrase and it captures well the systematic way in which the major social media companies entice us to believe that there is a way to win the social media game. If we just tweak this, post that, and shoot a pic at this angle then we can become famous. An influencer.

The bad thing about the social media system is that it is set up for user-distraction. You are the product and you are being manipulated if you play by their rules. If you let them groom you. Grooming….creepy word that one.

There is an alternative to play by your own rules. Focus on what you create. Focus on the content and the ideas you want people to engage with and share. Who precisely do you want to engage with? – not everybody….presuming you are not a Kardashian (thank the Gods).

Be specific. Be intentional. Be free.

Ps, (I write these sorts of posts to preach mainly to myself. I fall down the Social Media rabbit hole all to easily).