After some valuable consultation with my friends and family, i have realised something: I don’t know much about humans. 

Sad, but true. Let me explain, dear reader.

I have been pretty excited lately about my new ‘pivot’ towards highlighting and fixing a problem which I know exists: The Jungle Of Life. All of my posts on chimpwithcans.com are inspired by the jungle of life around me. As I wrote yesterday:

Clearly, not many of us live in a real jungle or rainforest anymore. However, the metaphor of everyday life becoming a tangled jungle works in my head. The writing, podcasts and projects I become involved in will be focused on disciplines that can untangle our personal jungles. Disciplines like Creativity, Design, Psychology, and Negotiation. Also, the image of the “Chimpwithcans” clear of the tangled jungle and free to listen to music resonates with me

I love the above paragraph. It excites me and fills my head with ideas for future projects.

Where I went wrong was to think that this only applies to husbands and fathers. Besides cutting my potential readership and market roughly in half, I was completely missing the point by focusing so tightly on my own experience of “The Jungle”.  The encroaching jungle of life is a human problem. We can all, each and every one of us, benefit from the disciplines I mention above.

Maybe this should have been very obvious. But like I said, I don’t know much about humans.

Also, my wise owl of a friend advised me not to add a PROJECTS button if there are no projects to show. So I’ve removed it until the projects take place.

Happy Friday, Chimps.