What is the best song ever written? The best movie? The best wine? There isn’t one of course. Art is subjective, and yet we always want to package it, rank it, market it. Put it into a little box so that we all know where we stand.
If your wine scores highly in a snooty ranking system (link) does is mean anything? It’s comforting but it doesn’t tell the whole story. Sure, sales will rise and brand value may go up. But there is a problem with forcing a ranking on a product so varied and subjective as wine.
You may want wine for fish or for pizza or for a camping trip. You may want cooking wine or sweet wine or boxed wine for a million different reasons.
With wine, as with all art, it’s not a linear race. The very concept of a single winner is forced.