There is simply too much to read. The internet is endless and ever growing.

That’s why companies like Facebook and Twitter have done so well. If you’re not sure what you’re looking for, if you’re bored or if you’re lonely, these companies will give you something to look at. It will link up with your social life, your browsing history and your location too, if you let it (yes, there is a choice). It will make you feel pleasure and excitement for a fleeting moment.

Calling the main page on Facebook and Twitter a “feed” is no coincidence. Like a baby screeching for mother’s milk, these companies recognize our thirst for connections and take the thought out of choosing what to read and what to consume.

But can we do better and can we read better? Any reading for a purpose is better than the default Facebook addiction. Managing what we expose ourselves to is a full time job but it’s worth it. Choose books and newsletters and RSS feeds. Choose active reading over passive consumption. Better yet, read something purely for the purpose of creating something.